Affordable housing is central to Fannie Mae’s mission. Their annual report aimed to highlight the success stories of people whose lives have changed dramatically because of the Fannie Mae mortgage loans that enabled them to buy homes. They also wanted an innovative approach to the look and feel of the report. The design combines vibrant and colorful artwork that illustrates some of their key issues, while juxtaposing that imagery with black and white portrait photos of the new homeowners. The serious but upbeat tone of the report reflects the corporation’s sincere vision to build a stronger, safer, more efficient housing finance system — one that continues to create housing opportunities for homebuyers and renters in communities across the nation.
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