Project Description

Public Affairs Council

The Public Affairs Council (PAC) provides strategic intelligence, legal guidance and best practices to professionals in government affairs, issues management, public policy, communications and corporate responsibility. PAC, which had recently updated its corporate logo, needed a fresh brand for its membership marketing materials. The sphere of the PAC logo suggested the growing global impact of public affairs issues, so Dovetail echoed the global concept with graphic circles. The overlapping of the spheres suggest how different areas of expertise in public affairs overlap and intersect. The tagline, “Manage Your World,” emphasizes the benefits of membership, including access to expertise, executive education and networking opportunities.

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